Football has a way of bringing people together, whether they’re rivals or fans of the same team. This time, it’s doing it off the pitch.  

Blokecore is a style inspired by the casual aesthetic of British football culture from the late 20th century. This trend takes cues from the iconic looks of fans, known as “blokes” in the UK, who would gather at stadiums and pubs, decked out in their team’s colors.

Think of it as a mix of terrace culture, and vintage sportswear, with a smidge of modern streetwear.

You’ll know it by its relaxed fits, bold logos, retro vibes, and a strong sense of identity and community. Blokecore is rooted in celebrating a laid-back lifestyle while looking stylish. If you’re a fan of vintage football jerseys, track jackets, bucket hats, and classic trainers, then this trend is definitely up your alley.

The only rule of this core is this: style it to any event but an actual game.

How it Started to Catch on

 

Football-inspired fashion is not a new wave. Terrace culture was on-trend in the 70s and 80s when a group of blokes started to wear adidas tees, suede shoes, and tight jeans to football matches. Other trends have come and gone, and now we’ve got Blokecore, which was started by American Brandon Huntley.

It all began as a bit of a joke in 2021, but he’s embraced this new look and so have many others who watched him style it on TikTok.

Is casual football wear only a trend in England? That’s a no. In the land of soccer, America, it’s taking over the streets, and in Europe, it’s kicked onto the catwalks and permeated the glam of the luxury world.

Bella Hadid, Drake, and Kim Kardashian have all been spotted sporting football jerseys, while Emporio Armani has been partnered with Italian Serie A team Napoli since 2021.

This movement is so authentic and simple that it’s become an easy go-to for fans of streetwear.

Why Blokecore is Taking Over

 

Nostalgia

 

More and more streetwear fans are going for vintage and retro vibes because they are easy to style. The casual football fashion taps into this nostalgia, giving a modern take on classic looks that resonate with both older generations and younger crowds.

 

Versatility

 

Blokecore pieces are versatile and allow you to be creative and casual. This is a style that adapts to different settings and keeps you comfortable.

 

Community

 

Much like the football culture it draws from, Blokecore brings a sense of community and belonging. It's a way to connect with others who share your passion for football, streetwear, and vintage fashion.

How to Incorporate Blokecore into Your Wardrobe

 

This section is for those who love to get on trend and show their creativity. Imagine donning an England jersey from the 1966 World Cup, or any of the shirts David Beckham wore during his legendary career.

Wouldn’t you just love to style it like Becks, or put up your collar like king Eric Cantona? What about getting dressed like Mary Earps of Manchester United or 2023 Women’s World Cup Winner, Jenni Hermoso?

Zone in for some tips to help you get going.

 

Start with the Basics

 

Begin by copping a few key pieces, such as a vintage football jersey, a track jacket, and a pair of classic trainers. The adidas Samba XLG and the Samba OG  would pair really well with a jersey from the legendary 1000-goals scorer, Pele.

 

Or go for any other mixes that are more you. These will be enough to set you on the way to becoming Blokecore certified. 

 

Mix and Match

 

Don’t be afraid to experiment with different combinations. Pair your football jersey from the Arsenal FC Invincibles era with relaxed-fit jeans and a bucket hat for an easygoing look, or do it like young Kobbie Mainoo - at the FA Cup finals win - and celebrate a unique look.

 

Current Finds

 

Blokecore thrives on authenticity. Make an entrance into any space wearing a PUMA Palermo football jersey and the adidas Samba Messi or PUMA Palermo shoes if you like a touch of pink.

 

Or choose the Liverpool FC 2023 home kit to keep the legacy of Jurgen Klopp’s last season in the English Premier League.   

 

Personalize Your Style

 

While Blokecore has its roots in football culture, it’s all about expressing your individuality. Feel free to add elements from other styles and make the look your own. We have an endless roster of items to choose from; from Nike TNs to adidas and Nike shirts in different colors.

Cop a Football Jersey and More

 

adidas is known for their timeless designs and iconic silhouettes and offers a range of products perfect for Blokecore enthusiasts, while Nike brings that Swoosh to any fit you pick.

What does PUMA bring? That extra finesse that stops everyone in their tracks. In our collection, you’ll find everything you need to nail the look.

So, if you’re ready to elevate your streetwear game and stand out from the crowd, give Blokecore a try.

Connect with a community, and most importantly, have fun being creative. Just don’t go snapping pasta in front of Italian fans.

The whistle’s already been blown; the world of Blokecore is waiting for you. It’s time to score that goal by getting a unique look.