FROM MODEST BEGINNINGS TO WORLDWIDE SUCCESS
It all started with a man and his devotion to sport. Adi Dassler started designing sports shoes in his mother's scullery in the southeast of Germany. By 1924, the 'Dassler Brothers Shoe Factory' became official along with his desire to provide athletes with the best possible footwear. The Amsterdam Olympics, in 1928, were the first opportunity for Dasslers' shoes to stand out. But in 1949, the company became ‘Adi Dassler adidas Sports Shoe Factory’, and the future famous adidas 3-Stripes was born in the small town of Herzogenaurach. Then, the World Cup Final of 1954 witnessed a miracle on the playfield. The German national football team played against the invincible Hungarians, but the adidas shoes they were wearing made a difference. That day, the team and adidas won much more than just a trophy. This victory played a pivotal role in the evolution of the brand and was the first of a long series of global successes.
IMPOSSIBLE IS NOTHING
Today, the adidas brand is still deeply connected to sport. The sport is adidas’s past, present, and future. But this brand showed a huge ability to transcend cultures, making it recognizable and credible in the sports industry and beyond.
The purpose of adidas is to change lives through sport, expand the limits of human possibilities, include and unite people in sport, and create a more sustainable world.
This brand does not settle for average. adidas’s mission is to be the best sports brand in the world. And, for them, this means being credible, inclusive, and a sustainable leader.
However, adidas carries out its mission with a unique attitude. Rebellious, optimistic, driven by action to shape the future, adidas sees the world with possibilities where others only see the impossible.
ADIDAS COLLABORATIONS
With almost a century of history, adidas had multiple collaborations with the best athletes, artists, and the noblest causes.
In its fight against marine plastic pollution, adidas has teamed up with All Blacks, the New Zealand men's national rugby union team, to release a new training range made with Parley Ocean Plastic.
adidas has also announced in March 2020 its collaboration with EA SPORTS™ FIFA Mobile and Jacquard™ by Google, to launch adidas GMR. This innovation combines physical football and digital gaming. It gives players the ability to play connected by improving their FIFA Mobile Ultimate Team™ overall rating through real-world play using the Jacquard™ by Google Tag.
And most recently, Beyoncé partnered with adidas to create a new activewear collection, including the participation of Peloton, an indoor training equipment company
BECAUSE SNEAKERS
At Foot Locker, you will find the latest adidas trainers and clothes. More than just activewear, urban-style outfits are also available for men, women, and kids. In addition, we offer exclusive models like the LA Trainer, Ultra Boost, Stan Smith Primegreen, and more. Enjoy the in-store experience or shop online for your favorite pieces from adidas at Foot Locker
