Summer Jam, the ultimate fusion of community, culture, and basketball fashion, has electrified concrete jungles across Europe. As the qualifying heats conclude and the grand final approaches, we look at some of the street style, the mad court skills, and the clean balance between basketball gear and everyday wear. 

A Recap 

Let's do a quick recap. The journey began with qualifiers in London, Barcelona, Milan, Paris, and Rotterdam, where players and fans united in celebration. The competition was crazy fierce, and the hype from the devoted supporters turned the heat up to a whole other level. The NBA also hosted basketball clinics with certified NBA coaches for local youth, inspiring a new generation of ballers to come together in our communities.

Amidst the courts, the energy was electrifying with exclusive meet-and-greets with NBA stars Paulo Banchero, Jamal Murray, and Luka Doncic. In Milan, Gianluca Gazzoli co-hosted an unforgettable event with Paulo Banchero, while Paris saw Ronny Turiaf and Jamal Murray creating waves, accompanied by style maven Rookicks. Luka Doncic joined forces with local basketball influencer Katia Foucade in a Parisian frenzy, in an iconic meet & great with local basketball communities of DaMove (IT), Concrete Lions (NL), Barcelona Sants (ES) and Sons of Jemmapes (FR). 

On-Court Action 

The basketball court witnessed some show stopping moments during the heats - think mind-blowing plays and standout performances that'll go down in Summer Jam history. 

Off-Court Drip 

Those shorts and sneaks aren’t just for the game. Hardwood and concrete have transformed into runways, with fans, spectators, and attendees showcasing some of the slickest outfits this season with the fashion showcased at Summer Jam, going beyond the court. 

Day-to-Day Basketball Style 

The first rule is there’s no rules – let the breeze flow between the knees and wear out those bball shorts to your hearts' content. And hey, don't be afraid to experiment – mix and match to find your signature style. Want to show some love for your team? Throw on an iconic Bulls jersey or an New Era NBA Chicago Bulls Hoodie and to complete your look, slide into a fresh pair of Jordan Stadium 90 shoes.

The Bigger, The Better: Go big or go home! Say goodbye to fitted and hello to cosy oversized hoodies and t-shirts. We’re heavily embracing the oversized look, and you can too with a Nike Gfx Men's shirt, available in colourways like Mineral Teal and Bright Mandarin, paired with baggy shorts like the Nike DNA Dri-fit shorts. Very 90’s. 

Don't forget to accessorise with chains, rings, and a sleek pair of sneakers. The Jordan Aj1 Lv8d Mid sneakers, available in various colourways are the perfect match to complete your look. 

 

A Feminine Touch: Over the last few months, we’ve seen the rise of the ‘blokette’ trend, bringing a feminine twist to the typically male-dominating sport. Headbands, or rather sweatbands, are back big-time to keep those baby hairs at bay in style.  

Elevate your style with a touch of laid-back charm by pairing skirts and dresses with unconventional shoes. Embrace the summer vibes and complete your outfit with a cap, sunnies, and a fresh pair of Nike Air Force 1s. For a unique and stylish fusion of basketball-inspired femininity, mix and match through the various Jordan Flight T-shirt options, and pair them with a maxi or tennis skirt. Keep it fresh, fashionable, and effortlessly feminine.

What's Next? 

The buzz is real as we approach the Berlin Court opening on the 12^th of August, and the Summer Jam grand finale on August 19^th in London. Basketball prowess meets high-stakes fashion for an epic showdown.  

Soak in the styles seen on and off the courts and let the bball culture inspire your everyday looks. Get hyped as we countdown to the finale, and for all you style-savvy ballers out there, this is where it's at. Keep it cool, keep it fresh, and keep it locked in more Summer Jam magic.  

 

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