RETRO ATHLETICS
FL TREND: RETRO ATHLETICS
After Heritage Tech and Tones of Red, our next spring trend is Retro Athletics. Taking inspiration from the iconic collegiate sports styles of the past, varsity jackets and classic silhouettes have emerged as the hottest trend this year. Our curated collection offers you the latest in nostalgic design and innovative comfort. Whether you’re looking for workout gear or a casual fit, stand out from the crowd with your retro sports look!
#WeAreUs
As we take inspiration from the past, it's more important than ever to highlight the young creative entrepreneurs that have led and continue to lead the way to a more progressive tomorrow. Fueled by the urge to create a better world and faced with the challenges of a harsh economic climate, young creatives are heading the collective push towards a better world of work. With this trend campaign, we spotlight three creative entrepreneurs: Aminata, Jade, and Tristan.
We first tap in with Aminata Diawara, our Striper from the Paris Rivoli store and a professional self-managed dancer from Paris. She lets us in on her motivations, inspirations, and challenges. When we ask about her entrepreneurial personality, she speaks on the importance of humility. “Being humble enough to learn and question yourself." Aminata’s take on the retro athletic trend includes a “sporty side” but also makes her think of the past. “We all know that fashion is a cycle. And I think that reusing elements from the past helps to create future trends that we’ll see.”
Our next young talent is Jade. A sustainable artist, illustrator, and model who uses her creativity to share powerful messages with her audience. From BLM to sustainability in fashion, this young creative isn’t afraid to be vocal about her beliefs. She draws inspiration from the traditional art world with a modern twist, “My style rooted in abstract expressionism -The zig zag movement. Layers, bold colors, textures, and a joyful therapeutic approach that supports chromotherapy, as well as positive affirmations.”
Next up, we have Tristan, an emerging stylist based in Amsterdam. His experience with different economic climates and growing up multicultural is a major influence. In true street style, Tristan’s work empowers people to be themselves and not hide their uniqueness. His creative eye can be seen through his work with various brands. As an entrepreneur, he finds inspiration from his city, “Walking in the streets of Amsterdam and photographing various people I encounter in the streets. I like to observe many different styles of people expressing themselves when walking in the streets. From hikers to baristas. I think there is a meaningful thought behind every outfit.”
Finally, joining our three young creatives on the campaign was Jelle, our own Foot Locker Striper from Amsterdam!
Fire up your fearless spirit and show the world what you stand for. Get ready to lead the trend in retro-style sneakers and vintage-inspired fits!
