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CONVERSE AT FOOT LOCKER: WHAT’S ON OFFER?

 

Shop the All Star and beyond at Foot Locker. You know the brand, you know the look — although it’s been reimagined countless times. This carefully curated selection features the best range of styles from Converse online for you to choose from at Foot Locker. Are you looking to keep it plain and simple in a classic that goes with anything, or do you fancy adding a bit of Converse flair to your UK fashion arsenal? Whatever you’re after, the endurance of this icon proves you’ll stay forever fresh in a pair of Converse shoes.

 

A HISTORY OF THE CONVERSE BRAND

 

It all started with the All Star... Well, that’s not strictly true, but the creation of this cutting-edge basketball shoe was where things really kicked off for the Converse brand. Prior to that, it had launched as a galoshes manufacturer in 1908, but, seeing potential in the increasing popularity of sports in America, the company decided to switch its focus to athletic shoes a few years later. Then, in 1917, the first version of the All Star was released. Converse sales started off slow, but thanks to the dedication and belief of a lone traveling salesman (and semi-pro basketball player), they began to increase exponentially over time. As an homage to his tireless contribution, the shoe was subsequently renamed in his honor, and the Converse Chuck Taylor All Star was born. From humble beginnings, this shoe became a superstar, catapulting the Converse brand to where it remains today — one of the most popular sports and lifestyle shoe brands.

 

CONVERSE: BEYOND THE ALL STAR

 

It’s hard living in the shadow of a legend, but the new stars of Converse are forging their own paths. Take the Converse UNT1TL3D, which retains elements of All Star identity through the durable canvas, round toe cap, rear pull tab, and the star ankle patch and chevron, but updates the design with details like an exaggerated outsole and quilted tongue. There’s even a playful nod to this with the “Not A Chuck” model. Another play on this rivalry that strays further from its origins is the brand new Converse release, the Alt Star. It’s an out-of-this-world reimagining of the canvas classic, inspired by space exploration. Foot Locker has all the icons, the updates, the high tops and the low tops, as well as a great selection of Converse men’s clothing and women’s clothing. It’s all here. Browse the collection and see for yourself!