Jordan

THE BEST OF THE BEST, THE JORDAN BRAND

Jump into the Jumpman’s world. MJ was one of a kind. The NBA’s greatest player of all time wasn’t just big for his 6 titles, it was his style, his aura. He burst onto the scene and played in a league of his own. He became a cultural icon, someone that everyone wanted a piece of. Guess what - they still do. The Jordan brand has become a global sensation for everyone who wants to have that connection with MJ. Starting with the iconic Jordan 1, the brand evolved to be a kind of premium version of Nike. The products are of the highest quality whether for men, women or kids. They come in so many different colorways that there will definitely be the perfect pair of Jordans or the perfect Jordan clothing for you. Each new release is a good one. Each is a real collector’s item. The collaborations keep adding to the hype, but it’s the Jumpman logo which marks the quality. The silhouette of the OG himself.

THE STORY OF THE NIKE JORDAN JUMPMAN

If you’re into your Jordans, you will probably know that the Jumpman was first used on the tongue of the Air Jordan 3 back in 1988. But perhaps you didn’t know that the inspiration came before MJ had even worn a pair of Nikes or stepped onto the hardwood for the Bulls. In actual fact, the Jordan brand’s famous logo was inspired by MJ’s free throw dunks at a dunk contest in 1984. The same year he lit the world alight as part of the USA’s dream team in the LA Olympics. That dunk became a trademark of the man, and would soon become a trademark of his namesake brand. 

THE NEW NIKE JORDAN LEGACY

The Jordan brand has grown into a phenomenon. It has infiltrated so many different sports and subcultures. Jordan is currently the exclusive provider of PSG champions league football shirts. An elite brand for an elite team in the most elite football competition on earth. Air Jordans and Jordan clothes and accessories are already world-famous and the Nike Jordan Legacy continues to expand. Are you part of it yet?