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A BRIEF BRAND HISTORY: WHY REEBOK?

An enduring legacy, reinvented for our times. Do you know which sportswear titan’s origins can be traced back to 1895, to the bedroom of an entrepreneurial 14-year-old who went on to develop some of the very first running spikes ever made? The answer is Reebok, a British brand taken over by that boy’s grandsons in the mid-20th century, to follow in the footsteps of their grandpa — a man dedicated to speed and athletic excellence. But why Reebok? After struggling to copyright the name “Mercury,” the brothers found themselves browsing the dictionary for inspiration and came across an animal named the grey rhebok, an African antelope known for its speed and agility — bingo! They eventually settled on the local Afrikaans spelling of the word, and Reebok as we know it today was born.

MODERN THROWBACKS WITH REEBOK CLASSICS

The 1980s saw the Reebok brand expanding beyond the world of professional sports, spotting the potential in the growing trend of home fitness and athleisure footwear, including a wide range of men’s and women’s shoes. This fashion plus fitness model obviously resonated with consumers, as revenue grew into the billions. In recent years, ’80s style has been back with a vengeance, and the 2010s saw the creation of the Reebok Classics division to cater to this new appetite for retro revival with reimaginings of legacy models. The Classics represent true streetwear and boast heritage craftsmanship and details — like the Union Jack logo — for a real OG feel. They came to prominence through this decade’s subcultures, with the rise of the garage music scene in the UK, and hip hop legends like Soulja Slim and Lil Wayne frequently namedropping “Rees” across the pond. Stay true to style and grab an authentic icon from the archives, updated for the modern era.

 

MORE REASONS TO CHOOSE REEBOK

Beyond being effortlessly cool, Reebok is well known for their durability. Thanks to high-quality materials and solid construction, they’ll be with you for the long run. And they go with just about anything, so you’ll really have no reason to let them go. The selection of Reebok online at Foot Locker is a collection of comfortable casualwear and kicks for men, women, and Reebok for kids, as well as apparel collaborations with DC and Cardi B. Whether you’re into real retro or prefer a modernized throwback, with Reebok’s durability, versatility, and flair, you can’t go wrong. Explore the collection today and discover what shade of retro suits you.